Privacy Policy for Undiscovered Element
At Undiscovered Element (referred to as “we”, “our”, or “us”), we are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you visit our website, make a purchase, or interact with us in any other way.
By using our website or purchasing products from us, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following types of personal data when you interact with us:
a. Personal Identification Information
Name
Email address
Phone number
Billing and shipping address
Payment information (credit card, PayPal, etc.)
b. Non-Personal Identification Information
IP address
Browser type
Device type
Site usage information (e.g., pages visited, time spent on pages)
c. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to track your interactions with our website, improve your user experience, and provide personalized marketing. You can control cookie settings in your browser.
2. How We Use Your Information
We use your personal information for the following purposes:
Order Processing: To process and fulfill your orders, including payment processing, shipping, and customer support.
Customer Communication: To send order updates, respond to inquiries, or provide customer service.
Marketing: To send promotional emails, newsletters, or special offers. You can opt-out of marketing communications at any time by clicking the “unsubscribe” link in emails or contacting us directly.
Website Improvements: To enhance and personalize your experience on our website.
Compliance: To comply with legal obligations or protect our rights.
3. Legal Basis for Processing Your Information
Under the GDPR, we are required to have a legal basis for processing your personal data. We rely on the following lawful bases:
Performance of a Contract: We process your data to fulfill our contractual obligations to you (e.g., processing and delivering your order).
Consent: We may ask for your consent for specific processing activities, such as sending marketing communications.
Legal Obligation: We may need to process your data to comply with legal requirements, such as tax or regulatory obligations.
Legitimate Interests: We may process your data for purposes that are in our legitimate interests (e.g., improving our services, preventing fraud), provided these interests are not overridden by your rights and freedoms.
4. How We Protect Your Information
We take appropriate technical and organizational measures to protect your personal data from unauthorized access, use, alteration, or disclosure. These measures include encryption, secure servers, and regular security audits.
However, no method of electronic transmission or storage is 100% secure, so while we strive to protect your data, we cannot guarantee absolute security.
5. Sharing Your Information
We do not sell, trade, or rent your personal data to third parties. However, we may share your personal data in the following circumstances:
Service Providers: We may share your data with third-party service providers who assist in operating our website, processing payments, shipping orders, and other business operations. These service providers are obligated to keep your data confidential and use it only for the purposes we specify.
Legal Compliance: We may disclose your data if required by law or in response to legal requests (e.g., subpoenas, court orders).
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
6. Your Rights
As a data subject under the GDPR and the UK Data Protection Act 2018, you have the following rights in relation to your personal data:
Access: You can request a copy of the personal data we hold about you.
Correction: You can request that we correct any inaccurate or incomplete personal data we hold about you.
Deletion: You can request that we delete your personal data, subject to certain legal exceptions.
Restriction of Processing: You can request that we limit the processing of your personal data in certain circumstances.
Portability: You can request a copy of your personal data in a structured, commonly used, and machine-readable format, or transmit it to another controller.
Objection to Processing: You have the right to object to certain types of processing, such as marketing or profiling.
Withdraw Consent: If we rely on your consent for processing, you can withdraw it at any time.
To exercise any of these rights, please contact us at contact@undiscoveredelement.co.uk. We will respond to your request within one month, as required by law.
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. After this period, we will securely delete or anonymize your data.
8. International Transfers
If you are located outside the UK, please note that your personal data may be transferred to, and stored on, servers in countries outside the UK. By using our services, you consent to such transfers, and we will take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy.
9. Third-Party Links
Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third-party sites. We encourage you to review the privacy policies of any third-party websites before providing any personal data.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
This Privacy Policy is intended to inform you of how we handle your personal information in accordance with UK laws, including the GDPR and the UK Data Protection Act 2018. We value your trust and are committed to safeguarding your privacy.